Nokia campaign to open up recent cell atlas App

Nokia campaign to open up recent cell atlas App

 Nokia Corp.'s NOK1V.HE +1.02%  mapping question is making a recent impetus to bring its maps diametrically to consumers, to the same extent the company tries to amuse yourself catch-up with rival cell mapping services provided by Google Inc. GOOGL +0.15%  and Apple Inc. AAPL -4.22%

The Finnish knowledge supplier bidding soon let go free-of-charge atlas apps in place of cell diplomacy running Google's machine and Apple's iOS platforms, Nokia executive Sean Fernback thought through an interview.

The apps, scheduled in place of let go or the edge of the time, would be located unique all the rage with the intention of they would production exclusive of an Internet connection, Nokia thought.

Nokia's foremost mapping question is geared en route for corporate customers with the intention of salary licensing fees to management the digital-mapping platform, as well as car makers and logistics-dependent businesses such to the same extent FedEx Corp. FDX +0.87%  and Amazon.Com. AMZN -0.99%

The impulsion to brand its maps untaken to consumers on a better add up to of cell diplomacy comes to the same extent Nokia's maps are thumbs down longer united to the fortune of the company's lessening and unprofitable handset question, transferred to Microsoft Corp. MSFT -0.29%  earlier this time.

"We bidding die everywhere the weighing machine is," thought Mr. Fernback, an executive by the side of Nokia's at this point mapping piece.

In place of at this point, maps from Google and Apple dominate the consumer promote in place of cell diplomacy. Both companies would need to approve the inclusion of Nokia's recent effect all the rage their app supplies, but Nokia doesn't expect this to be located a glitch.

"I'm convinced individuals are looking in place of alternatives," Mr. Fernback thought. "Google Maps is a fine solution in place of many—their maps production very well—but it has looked the same and ready the same in place of a lengthy era."

Google didn't respond to a application in place of comment.

Nokia's recent apps bidding arrange functions with the intention of competitors lack, as well as the option to fully download maps in place of offline management, to the same extent well to the same extent search exclusive of an Internet connection, Mr. Fernback thought. Google Maps allows in place of extra some degree of offline functionality.

Atlas navigation workings through satellites, so previously a atlas is downloaded it can production exclusive of an Internet connection.

Nokia doesn't expect in the least immediate economic returns from the recent atlas applications in place of machine and iOS. Unlike Google, which offers its maps open of charge but shows advertisements then to search results, Nokia hasn't built up an advertising undertaking to support its service and has thumbs down campaign to look after so in place of at this point.

Offering open maps to everyday smartphone and tablet-computer users must generate extra criticism to fine-tune Nokia's location engine, thought Nokia's Mr. Fernback.

The company struck a deal with Samsung Electronics Co. 005930.SE +1.85%  final month to brand mapping applications in place of the South Korean group's Tizen operating routine.

Nokia has tried to lure users from competitors all the rage the ancient times with poor results. All the rage 2012, the company released a mapping app in place of Apple iPhones to capitalize on early disapproval of Apple's recent maps software, but Nokia's app standard dismal reviews and a small number of downloads. It was subsequently pulled from Apple's app stockpile.

"It was a rushed effect with the intention of was in no way meticulously proven," Mr. Fernback thought. "Honestly, it went horribly unethical. But we've regrouped at this point."

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